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P&G Targets Tweens In "The Battle To Brush" With New Oral-Care Line

This article was originally published in The Tan Sheet

Executive Summary

Aiming to foster good oral-health habits in tweens, Procter & Gamble launches specially formulated and packaged Pro-Health For Me

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Church & Dwight Counts On Line Extensions To Drive 2011 Growth

Church & Dwight looks to line extensions for brands including First Response pregnancy tests and Trojan condoms to help offset possible losses in the oral care segment caused by competitors' pricing war.

Church & Dwight Counts On Line Extensions To Drive 2011 Growth

Church & Dwight looks to line extensions for brands including First Response pregnancy tests and Trojan condoms to help offset possible losses in the oral care segment caused by competitors' pricing war.

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