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Cold-EEZE continues brand transformation

This article was originally published in The Tan Sheet

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Executive Summary

ProPhase Labs hires media solutions firm Women's Marketing Inc. to develop and implement multimedia campaigns for the Cold-EEZE and Kids-EEZE lozenge brands. Doylestown, Pa.-based ProPhase additionally announced details for its Kids-EEZE line extension of symptom-specific chews, including Allergy, Chest Congestion and Cough/Cold formulas. ProPhase already is revising its existing products' packaging and flavors (1"The Tan Sheet" May 24, 2010, In Brief). "We are excited to join with WMI to create a dynamic media campaign that will introduce our new and improved products to new consumers and reinvigorate our loyal customers," ProPhase CEO Ted Karkus said Sept. 7

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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