ERSP recommends Perricone modify ads

Perricone MD will clarify Cold Plasma Skin Cream claims that are based on consumer perceptions rather than "clinical proof," as recommended by the Electronic Retailing Self-Regulation Program. For example, a four-week, blinded consumer perception study in which 202 subjects evaluated the product after the first and fourth weeks, did not support claims that "skin will look lifted and firmer in minutes." Perricone based the claim on 85 percent of study participants saying Cold Plasma imparted "instant results." But ERSP said the product's capacity to firm and lift were not addressed in the survey question. The watchdog also said the firm could not assume that consumers understood the word "instant" to mean "within minutes." While Perricone disagrees with ERSP, it says it will take the panel's guidance into consideration