Glaxo Nicorette Ads Say NRTs Can Make Quitting "Suck Less"
This article was originally published in The Tan Sheet
GlaxoSmithKline hopes the tagline Nicorette "makes quitting suck less" for its nicotine-replacement therapy gum will connect emotionally with untapped elements of its potential market
You may also be interested in...
GlaxoSmithKline's Consumer Health division calls on FDA to consider expanding indications and use of over-the-counter nicotine replacement therapies to maximize the public health benefit
The tobacco control act prompts FDA to consider new indications - such as smoking reduction - for smoking cessation products, which could lead to new criteria for application approval
Perrigo promotes in pricing, planning