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Wisdom stevia GRAS notice

This article was originally published in The Tan Sheet

Executive Summary

FDA has no objections to Wisdom Natural Brands' affirmation that its stevia-based SweetLeaf Sweetener is generally recognized as safe, according to a letter the firm receives Sept. 1. Wisdom founder Jim May called FDA's validation "a tremendous victory" following research to prove the extract's safety and quality. Other firms including Blue California, Cargill and McNeil Nutritionals have received "no objection" notices from FDA regarding sweeteners made with the stevia preparation rebaudioside A (1"The Tan Sheet" July 6, 2009). SweetLeaf Sweetener was on the market for more than a year before Gilbert, Ariz.-based Wisdom received FDA's response to its GRAS affirmation
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