Resveratrol Partners alleges false claims
This article was originally published in The Tan Sheet
Executive Summary
The maker of the resveratrol supplement Longevinex sues the reported owner of the Web site ResveratrolBenefits.com, identified as Jon Mayne, for allegedly making false and misleading statements about Longevinex. Mayne, which may be an alias, lists on his Web site Longevinex for more than twice the actual sale price, says it is "less effective" than other products and claims "there are no truly free trials of Longevinex available," according to Sept. 9 release from Resveratrol Partners, which filed the suit in Los Angeles federal court. The Las Vegas-based supplement maker notes Mayne's address is a United Parcel Service Store in San Francisco. It also maintains that ResveratrolBenefits.com links to Web sites that offer free products to consumers, but then charge their credit cards for unordered products. FTC is investigating these types of ads (1"The Tan Sheet" March 30, 2009)