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Colgate Plans Launches With Advertising To Boost Second-Half Sales

This article was originally published in The Tan Sheet

Executive Summary

Colgate-Palmolive intends to backload 2009 with product launches supported by advertising and promotion to counter soft second-quarter revenues

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Colgate Leans On Retail Marketing, New Products For Market Edge

Colgate-Palmolive hopes to expand its oral care position with online and in-store marketing, educational outreach and a "very rich pipeline of new products," a top executive said

Colgate Leans On Retail Marketing, New Products For Market Edge

Colgate-Palmolive hopes to expand its oral care position with online and in-store marketing, educational outreach and a "very rich pipeline of new products," a top executive said

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