Church & Dwight divests brands
This article was originally published in The Tan Sheet
Langhorne, Pa.-based Insight Pharmaceuticals looks to strengthen its OTC drug position with the purchase of seven brands from Church & Dwight - Auro-Dri, Boil Ease, Dermarest, Gentle Naturals, Pronto, Skin Shield and Stye - the company announces June 17. C&D acquired the brands as part of its purchase of Del Labs from Coty last year, an acquisition it made to obtain the Orajel brand. The divestiture is in line with C&D's strategy of making bolt-on acquisitions and discarding underperforming assets (1"The Tan Sheet" April 6, 2009)
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