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CVS picks up Thera Wise ointments

This article was originally published in The Tan Sheet

Executive Summary

A Canadian line of natural bioactive ointments is available in CVS stores in the U.S. and in a number of chains across Canada, including Whole Foods, marketer Derma Wise Skin Care reports May 5. This is the first time natural alternatives to conventional petroleum-based ointments are available OTC in retail chains, the Vancouver, B.C., firm noted. Thera Wise ointments - which include first-aid, cold/flu, anti-acne and hemorrhoid formulas - reduce inflammation, increase immune function and protect delicate tissue, the firm says. Expanding Thera Wise's availability speaks to "a growing consumer demand for easy access to an effective, healthier, safer and eco-friendly line of personal care ointments," said Derma Wise President Warren Brander

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