QVC pays for FTC violations
This article was originally published in The Tan Sheet
Executive Summary
The U.S. District Court for the Eastern District of Pennsylvania orders the home shopping channel to pay $1.5 million in civil penalties and $6 million for consumer redress to the Federal Trade Commission for using deceptive advertising practices to market weight-loss supplements such as Bee-Alive Feel Good 90-Day System and For Women Only Zero Fat Ultra. The consent decree entered by the court March 4 further enjoins the Liberty Media subsidiary from again violating FTC's initial 2000 order, which bars QVC from making structure/function claims for dietary supplements without supportive scientific evidence. The commission filed its complaint against West Chester, Pa.-based QVC in 2004 (1"The Tan Sheet" March 29, 2004, In Brief)