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Marketers pay $3 million fine

This article was originally published in The Tan Sheet

Executive Summary

Dietary supplement marketing firm Roex Inc., and its president Rodney Burreson and director of consumer education Mark Alexander will pay $3 million in consumer redress to resolve Federal Trade Commission allegations they falsely advertised their supplements as treatment for cancer, AIDS, diabetes, Alzheimer's disease and other conditions. The settlement announced March 6 bars the marketers from making false claims about any drug, food, supplement or device and from misrepresenting tests and studies while advertising products or services

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