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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

POM Wonderful's coffee: The pomegranate firm adds POMx Iced Coffee to its list of products. The Los Angeles-based company Sept. 8 says POMx Iced Coffee is available exclusively in New York City and at Whole Foods Markets in the Northeast and North Atlantic States. With a "potent dose of caffeine and healthy antioxidants," the product is targeted at consumers who seek an energy boost but typically avoid "the excess sugar and artificial ingredients associated with carbonated sodas, coffee beverages and energy drinks," POM Wonderful says. Each 10.5-ounce bottle contains 175mg of caffeine and antioxidants equal to an 8-ounce dose of POM Wonderful's pomegranate juice. The suggested retail price for POMx Iced Coffee is $2.99, the company says

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