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OTC Drugs

Nielsen Ailment Panels Glean Consumer Choice Data Via Ongoing Contact

This article was originally published in The Tan Sheet

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Executive Summary

Drug firms seeking to improve their marketing capabilities need information that goes well beyond what consumers are thinking at the point of purchase, NielsenHealth says

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Zyrtec OTC Launch Does Not Deliver Knockout To Rx Remedies – Report

Fewer consumers than expected have switched from Rx products to OTC Zyrtec in part because managed care organizations are not discouraging use of prescription allergy medications, according to research by Nielsen and Wolters Kluwer Health

Zyrtec OTC Launch Does Not Deliver Knockout To Rx Remedies – Report

Fewer consumers than expected have switched from Rx products to OTC Zyrtec in part because managed care organizations are not discouraging use of prescription allergy medications, according to research by Nielsen and Wolters Kluwer Health

Zyrtec OTC Launch Does Not Deliver Knockout To Rx Remedies – Report

Fewer consumers than expected have switched from Rx products to OTC Zyrtec in part because managed care organizations are not discouraging use of prescription allergy medications, according to research by Nielsen and Wolters Kluwer Health
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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