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OTC Drugs

Nielsen Ailment Panels Glean Consumer Choice Data Via Ongoing Contact

This article was originally published in The Tan Sheet

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Executive Summary

Drug firms seeking to improve their marketing capabilities need information that goes well beyond what consumers are thinking at the point of purchase, NielsenHealth says
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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