PepsiCo gets more “Water”
This article was originally published in The Tan Sheet
Executive Summary
PepsiCo acquires V Water, a vitamin water brand launched in the U.K. in 2005 with six flavors. V Water, with ingredients including vitamin C, zinc, selenium and ginseng, provides PepsiCo "with a strong platform for expansion into a fast growing market, and reflects PepsiCo's global commitment to ... extending our range of healthier beverages," the firm says in an April 30 release. PepsiCo reached an exclusive bottling agreement with Britvic plc to manufacture, sell and distribute the V Water products in Great Britain. The purchase of V Water follows PepsiCo's recent announcement to acquire Russia's largest juice company, Lebedyansky, and the 2006 purchase of U.S.-based Naked Juice (1"The Tan Sheet" Nov. 27, 2006, In Brief)...