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eFoodSafety multi-task

This article was originally published in The Tan Sheet

Executive Summary launches direct-response marketing campaigns for its Cinnergenand Cinnechol supplements and corresponding Web sites for each product. Respond2 Communications is conducting the campaign with commercials airing nationwide. While glucose-metabolism supplement Cinnergen is currently on the market, the campaign debuts Cinnechol, targeted at cholesterol reduction. In addition to sales, the products' Web sites offer access to nutritional information, educational tools and testimonials. The Scottsdale, Ariz.-based firm says April 10 it plans to launch campaigns for NumaDerm in May and PurEffect in Jun





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