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WellPoint NextRx/BCBS Pilot Program Encourages Members To Buy OTC

This article was originally published in The Tan Sheet

Executive Summary

Insurers are increasingly encouraging members to use over-the-counter drugs in place of more expensive prescription options by expanding coverage plans, offering coupons or paying for a member's first supply of an OTC drug. The growing trend reflects a push to contain rising health care costs

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Prepaid Cards Could Help OTC Switches Gain Against Rx Competitors

Medagate Corp.’s payment technology that simplifies insurance reimbursement for OTCs could help level the playing field with competing prescription products.

Prepaid Cards Could Help OTC Switches Gain Against Rx Competitors

Medagate Corp.’s payment technology that simplifies insurance reimbursement for OTCs could help level the playing field with competing prescription products.

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