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Relaxane claims supported – NAD

This article was originally published in The Tan Sheet

Executive Summary

Indigene Pharmaceuticals was able to support claims that its dietary supplement Relaxane relieves stress symptoms, the National Advertising Division concludes Dec 20. NAD evaluated three claims, including one that the product "is designed to provide stress relief and address multiple symptoms of stress." In support of its claims, the firm presented three clinical studies as well as two post-marketing surveys. NAD concluded it was "satisfied that the challenged advertising clearly conveys that Relaxane is for, and has been tested for, relief and alleviation of the symptoms associated with stress"...

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