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CRN initiates NAD challenge

This article was originally published in The Tan Sheet

Executive Summary

The Counsel for Responsible Nutrition challenged print advertisements for Sanhelios Curbita Bladder Caps as part of its initiative with the National Advertising Division to expand review of supplement advertising, but Sanhelios declined to participate in the NAD review, NAD says. Sanhelios elected not to participate in the NAD review because the challenge was initiated by CRN, according to NAD. Claims challenged by CRN include, "Curbita Bladder Caps has the unique ability to enhance bladder function for men and women," and "This capsule holds the secret for strengthening the bladder." The dietary supplement trade group announced its $500,000 grant to the Council of Better Business Bureaus group in September 2006 (1"The Tan Sheet" Sept. 25, 2006, p. 7)...

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