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Revision To FTC Testimonial Guidelines Would Muzzle Industry – Trade Groups

This article was originally published in The Tan Sheet

Executive Summary

A proposed revision of Federal Trade Commission guidelines on advertising endorsements and testimonials would raise First Amendment concerns and could impose an "often impossible-to-meet requirement" on advertisers, according to the Electronic Retailing Association and the Council for Responsible Nutrition

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Revised Federal Trade Commission guidelines on endorsements and testimonials will not have a chilling effect on advertising as long as marketers using anecdotal testimonials provide information on what typical outcomes are, according to an FTC executive

FTC Testimonial Guidelines Say Advertisers Must Show Typical Outcomes

Revised Federal Trade Commission guidelines on endorsements and testimonials will not have a chilling effect on advertising as long as marketers using anecdotal testimonials provide information on what typical outcomes are, according to an FTC executive

FTC Testimonial Guidelines Say Advertisers Must Show Typical Outcomes

Revised Federal Trade Commission guidelines on endorsements and testimonials will not have a chilling effect on advertising as long as marketers using anecdotal testimonials provide information on what typical outcomes are, according to an FTC executive

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