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FTC complaint filed over Enviga

This article was originally published in The Tan Sheet

Executive Summary

The Center for Science in the Public Interest files a complaint with the Federal Trade Commission over weight-loss claims for Enviga May 21. "Enviga drinkers are being suckered into paying a premium for calorie-burning benefits they are not receiving," the complaint says. Coca-Cola/Nestle published a study to substantiate its product in February (1"The Tan Sheet" Feb. 19, 2007, In Brief). However, the study consisted of 31 lean subjects and lasted 72 hours. CSPI also filed suit against the companies in February in the U.S. District Court for the District of New Jersey (2"The Tan Sheet" Feb. 5, 2007, In Brief). The consumer group urges FTC to enjoin the companies from making further weight-loss claims regarding Enviga as well as to require a monetary penalty and corrective advertising. Coca-Cola and Nestle launched Enviga nationwide in January (3"The Tan Sheet" Oct. 23, 2006, p. 11)...

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Enviga pays to settle 27 claims

Coca-Cola and Nestle settle with 26 states and the District of Columbia to resolve allegations that Enviga green tea's "implied weight-loss claims were scientifically weightless," Connecticut Attorney General Richard Blumenthal says. Enviga labels, which previously said consuming three cans a day burned an extra 60 to 100 calories, now must clearly state that calorie elimination and weight loss require proper diet and exercise, according to the Feb. 26 release. Coca-Cola and Nestle will pay $650,000. In their Beverage Partnership Worldwide joint venture, the firms marketed Enviga as a weight-loss product based on a three-day study with 31 healthy 18- to 35-year-olds. The Center for Science in the Public Interest filed a complaint with the Federal Trade Commission about linking claims to the small study (1"The Tan Sheet" May 28, 2007, In Brief)

Enviga issue keeps burning

While Coca-Cola and Nestle are touting a recent trial which finds their Enviga product burns more calories than it provides, the Center for Science in the Public Interest says the product actually had the exact opposite effect in some study participants. Six of the study's 31 participants burned 10% fewer calories after three days of consuming the green tea beverage, according to a Feb. 12 release from CSPI. Although Coca-Cola and Nestle claim the sparkling green tea beverage can burn 60 to 100 calories a day, CSPI senior nutritionist David Schardt asserts, "If you follow Coke's and Nestle's logic, then about one in five consumers will eventually get fatter" from the product. Separately, the Connecticut Attorney General Richard Blumenthal announces Feb. 5 his office is investigating claims for Enviga. Blumenthal's office has demanded copies of all scientific studies, clinical trials, tests and/or papers that support the calorie-burning claims by the week of Feb. 12. CSPI also filed a suit against Coke and Nestle Feb. 1 for its Enviga claims (1"The Tan Sheet," Feb. 5, 2007, In Brief)...

New Products In Brief

Calorie-burning green tea: Coca-Cola and Nestlé will introduce Enviga, a sparkling green tea beverage "proven to burn calories," to the northeast U.S. market in November, the firms state Oct. 11. A nationwide launch of the product will begin in January. A 12 oz. can of Enviga contains 90 mg of EGCG (green tea extracts), 20% daily calcium and caffeine to boost metabolism, the firms state. "Healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60-100 calories" with the consumption of three cans of Enviga over the course of a day, according to a study conducted by the Nestlé Research Center in Lausanne, Switzerland in collaboration with the University of Laussane, the firms state. The drink will be available in green tea, berry and peach flavors for an SRP of $1.29 - $1.49 a can...





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