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NACDS names marketing head

This article was originally published in The Tan Sheet

Executive Summary

The National Association of Chain Drug Stores taps Christopher P. Krese senior VP marketing, communications and media relations, effective April 19, the organization says. Krese comes to NACDS with 14 years of experience in trade associations, congressional offices and public affairs; previously, he served as senior VP of industry affairs for the American Frozen Food Institute. "Chris is the best in the business when it comes to industry and association messaging, branding and positioning," NACDS President and CEO Steven C. Anderson said. Krese will report directly to Anderson. The appointment follows NACDS' April 4 announcement of a communications department overhaul (1"The Tan Sheet" April 9, 2007, p. 16)...

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