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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

P&G launches five-minute whitening: Procter & Gamble will support its new five-minute home-use whitening strips, Crest Whitestrips Daily Multicare, with a national marketing campaign advertising "The Brightest Five Minutes of Your Day," the firm says. The campaign will feature print ads in April publications, TV ads breaking March 26, a consumer promotion and branded Web sites, according to P&G. Crest Whitestrips Daily Multicare are the first to whiten in five-minute applications by removing surface stains and protecting teeth from everyday stain buildup, the company says. If consumers whiten everyday for five minutes, then the rate of whitening is higher than the rate of stain formation and stains do not have time to accumulate, P&G claims. The new strips retail at $39.99 for 42 applications, with each pouch now containing one upper and one lower strip for added convenience and portability, P&G says. Crest Whitestrips debuted in 2001; the line currently comprises four variations - Classic, Premium, Premium Plus and Renewal...

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New Omega-3 Products In Brief

Tropicana, Minute Maid juices: Juices containing Ocean Nutrition Canada's MEG-3 omega-3 product have been unveiled by PepsiCo's Tropicana and Coca-Cola's Minute Maidbrands. Tropicana says an 8 oz. glass of Tropicana Healthy Heart with Omega-3s delivers 50 mg of omega-3s. The product carries an SRP of $3.49 for a 64 oz. carton. Meanwhile, Coca-Cola's Minute Maid Fruit Solutions Omega-3 juice was launched Jan. 22 in major grocery stores throughout Canada. Each 250 ml serving contains 50 mg of EPA/DHA from fish oil, according to the firm. The product is available in a mango orange passion juice blend, orange strawberry banana and tropical blend. "With the launch of Minute Maid Fruit Solutions Omega-3 we are now able to provide Canadians with 0.1 g of Omega-3, six essential nutrients, two fruit servings, no added sugar and great taste," says Coca-Cola. Additionally, Denomega Nutritional oils and Omega Farms have introduced an omega-3 juice containing 75 mg of Denomega's vegetarian EPA/DHA per serving...

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