Black tea for Coca-Cola/Nestlè
This article was originally published in The Tan Sheet
Executive Summary
Coca-Cola and Nestlè announce plans Nov. 2 to refocus the activities of their Beverage Partners Worldwide (BPW) joint venture on black tea beverages. The transaction, subject to regulatory approvals, is expected to close in early 2007, a release says. The firms will "independently develop, produce and market ready-to-drink coffee and non-black tea based beverages." BPW recently announced the introduction of Enviga, a green tea beverage "proven to burn calories," sold currently in the northeast U.S. market (1"The Tan Sheet" Oct. 23, 2006, p. 11)...