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DSEA Reveals Plans For Paid Media Campaign To Brand Supplement Sector

This article was originally published in The Tan Sheet

Executive Summary

DSEA is branching into the world of paid media campaigns as it looks to "help re-brand the dietary supplement sector's image in the eyes of the public," according to an Oct. 30 release

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DSEA “Just Like Me” Funding Shifts, Features Added

The Dietary Supplement Education Alliance is changing its paid advertising campaign to promote the industry - including cutting costs by nearly half and allowing participating firms to offers coupons to consumers - to adjust to the loss of support from the largest backer, Leiner Health Products

DSEA “Just Like Me” Funding Shifts, Features Added

The Dietary Supplement Education Alliance is changing its paid advertising campaign to promote the industry - including cutting costs by nearly half and allowing participating firms to offers coupons to consumers - to adjust to the loss of support from the largest backer, Leiner Health Products

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