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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Calorie-burning green tea: Coca-Cola and Nestlé will introduce Enviga, a sparkling green tea beverage "proven to burn calories," to the northeast U.S. market in November, the firms state Oct. 11. A nationwide launch of the product will begin in January. A 12 oz. can of Enviga contains 90 mg of EGCG (green tea extracts), 20% daily calcium and caffeine to boost metabolism, the firms state. "Healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60-100 calories" with the consumption of three cans of Enviga over the course of a day, according to a study conducted by the Nestlé Research Center in Lausanne, Switzerland in collaboration with the University of Laussane, the firms state. The drink will be available in green tea, berry and peach flavors for an SRP of $1.29 - $1.49 a can...
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