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Crest aids travelers

This article was originally published in The Tan Sheet

Executive Summary

P&G will offer more than 25,000 free Crest Smile Packs to Avis car renters at 25 U.S. airport locations in response to new TSA travel regulations prohibiting liquid and gel items in carry-on luggage, the firm announces Aug. 16. The promotional packs containing full-size Crest Pro-Health toothpaste, Crest Pro-Healthrinse and Crest Glide Deep Clean dental floss will be placed on the seats of Avis "Preferred" renters' cars, while supplies last. "Many people are still trying to understand what they can or can't bring on planes or had to leave carry-on items like toothpaste and rinse with security. We wanted to help these people out," said General Manager-North America Oral Care Diane Getz...
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