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GSK’s New Year’s resolution

This article was originally published in The Tan Sheet

Executive Summary

GlaxoSmithKline Consumer Healthcare will make its Committed Quitters online smoking cessation support program available for free to all smokers wishing to quit in the New Year, according to a Dec. 14 announcement by the Nicorette and NicoDerm marketer. Beginning Dec. 12, smokers can access the program's 1website for information and individualized tools and tips to deal with psychological challenges that accompany quitting. Previously, the online program was available only to those who purchased GSK smoking cessation products. A study in the May issue of Addiction finds that smokers who used the Committed Quitters program with the NicoDerm patch increased their chances of successfully quitting by 28% versus smokers who just used the patch, GSK adds. Separately, the firm recently received FDA approval for a supplemental NDA proposing a new Fruit Chill flavor for Nicorette...

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