Organics in 2025
This article was originally published in The Tan Sheet
Executive Summary
The organic industry's current growth rate of 15-20% will slow to 5-10% by 2025, with possible annual sales increases in the $2 bil. range, the Organic Trade Association predicted in its December 2005 What's New in Organic newsletter. Survey respondents believe that the "average consumer household" in 2025 will buy organic products, including personal care items, on a "regular" basis. In 20 years, Asian and Hispanic Americans will "continue to be more likely to buy organic products," the survey revealed. Challenges to the future of the industry include consumer confusion about organic labels, "unbalanced" government support and promotion of conventional farming methods...