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ITV Direct Sues FTC For “Unlawful” Interpretation of FTC Act

This article was originally published in The Tan Sheet

Executive Summary

FTC's "competent and reliable scientific evidence" standard is unlawful because it is not the "least restrictive" way to regulate commercial speech, supplement marketer ITV Direct argues in a suit against the commission announced Oct. 11

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The National Advertising Review Council presented no consumer studies to support its findings that claims made by ITV Direct were misleading to consumers, the firm argues in a suit filed Dec. 13 against the watchdog group

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