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Garlique CardioAssist

This article was originally published in The Tan Sheet

Executive Summary

Chattem will launch new dietary formula "with an advanced heart formula to help reduce the risk of heart disease" in January 2006, the company announces Oct. 11. Garlique CardioAssist is intended for consumers with a moderate risk of developing heart disease and contains plant sterols, niacin, folic act and vitamins B6 and B12 "to help lower total and LDL cholesterol while maintaining health levels of HDL cholesterol," Chattem states. The product is expected to bring in fiscal year 2006 revenues of $3 mil. to $5 mil., the firm adds. NewBullFrog Mosquito Coast also is launching tooffer consumers 8 hours of mosquito repellency as well as SPF 30 protection. The product begins shipping in November to warmer regions such as Florida and Texas. Mosquito Coast will be packaged as a "convenient '2-in-1' fast drying spray" and carries a SRP of $8.99 for 4.7 oz. Chattem first announced the impending launch in a September third-quarter analyst call (1"The Tan Sheet" Sept. 26, 2005, p. 8)...
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