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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Motrin IB Liquid Caps: McNeil Consumer & Specialty Pharmaceuticals introduces Motrin IB Liquid Caps 200 mg "for people who don't fool around with pain." Expected in stores this fall, the SKU "contains the #1 Doctor recommended OTC medicine for back pain," package labeling states. Liquid Caps are available in a 20-count package starting at $3.75, a 40-count pack for $6.30 and an 80-count pack for $8.99. The launch is likely being fueled by the success of other liquid capsule formulations such as Tylenol Rapid Release Gels and Advil Liqui-Gels. Leiner Health Products announced in June it would launch a store brand equivalent to Tylenol Rapid Release in light of strong sales in the liqui-gel category (1"The Tan Sheet" June 13, 2005, p. 5). McNeil also is extending its Liquid Cool Burst line with Sore Throat daytime and nighttime. The 8 oz. bottle will start at $6.39 and contain 1,000 mg acetaminophen per serving...

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