GSK anti-smoking getaway
This article was originally published in The Tan Sheet
Executive Summary
GlaxoSmithKline Consumer Healthcare, has partnered with the nonprofit organization Urban Getaways to launch MyCityArt, an educational program that targets African-American children with an anti-smoking message. The program, which launched in Atlanta, Chicago, Los Angeles, New York and Philadelphia the week of Aug. 8, includes art lessons for children that encourage them to create quit-smoking themed art. GSK, which markets smoking-cessation products such as Nicorette nicotine gum, also will donate $7,500 to support Urban Gateways' art program...