Milk wars
This article was originally published in The Tan Sheet
Executive Summary
McNeil Nutritionals, producer of Lactaid lactose enzyme supplement, to challenge advertising claims made by Ganeden Biotech regarding its lactose intolerance dietary supplement Digestive Advantage LI. McNeil brought Ganeden's claims that Digestive Advantageis "clinically tested" and "doctor recommended" to the attention of the National Advertising Division of the Council of Better Business Bureaus. NAD recommends Ganeden discontinue advertising; the firm states it will "take NAD's recommendations into account in future labeling and advertising for its Digestive Advantage product for Lactose Intolerance" as it agreed to discontinue some, but not all, of the claims...