Prilosec OTC goes country
This article was originally published in The Tan Sheet
Executive Summary
Country star Phil Vassar is featured in a new Prilosec OTC ad in which he credits his mother with advising him to take the PPI to relieve painful symptoms. "I used to get heartburn a lot, even on stage," he says. "All that activity would make heartburn kick in and it made it really hard to sing. And then my mom turned me on to Prilosec OTC and it really works." The ads began airing in mid-May...