Banana Boat Brand Building Planned Under Playtex Realignment
This article was originally published in The Tan Sheet
Playtex plans to strengthen its Banana Boat sun care franchise by launching innovative products and new advertising initiatives, as well as improving relationships with retailers, President & CEO Neil DeFeo announced during an April 5 investor meeting outlining the company's realignment plan
You may also be interested in...
A marketing campaign from Coppertone breaking in May will advocate sun protection awareness with the tagline, "Get smart about the sun," Schering-Plough said during a press event in New York City Jan. 27
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
Perrigo promotes in pricing, planning