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Xenical ad complaint in the UK

This article was originally published in The Tan Sheet

Executive Summary

A complaint that an advertisement run by Boots the Chemist promoted the prescription weight-loss drug Xenical (orlistat) to the public was not upheld by the Medicines & Healthcare products Regulatory Agency, the UK health agency announces March 21. The ad, which appeared during the Manchester Evening News, was intended to promote Boots' weight-loss program and "did not refer to any particular prescription-only medicine but rather promoted a service," MHRA notes. Direct-to-consumer advertising in the UK is restricted for prescription products treating a number of diseases...
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