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Natural Products Expo West In Brief

This article was originally published in The Tan Sheet

Executive Summary

Tom's of Maine: Company extends its anticavity line with new Natural Anticavity plus Whitening fluoride toothpastes in both gel and liquid gel formulations. Silica, a mild abrasive derived from sand, provides products with natural whitening power without bleaching or harsh abrasives, Kennebunk, Maine-based firm says. Gel versions, sold in 5.5 oz tubes with an SRP of $4.79, come in five flavors including spearmint, peppermint, cinnamint, orange-mango and wintermint. Liquid gel toothpastes in peppermint, spearmint, cinnamint, and fennel flavors come in two sizes: 4.58 oz. and travel-convenient 1.5 oz carry SRPs of $4.49 and $2.79, respectively. Launch began in January and will continue through March. Both varieties will be available in 50,000 health and mass retail locations by May...
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