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Metamucil Plus Calcium

This article was originally published in The Tan Sheet

Executive Summary

P&G extends the fiber line with Metamucil Capsules Plus Calcium in 75- and 120-count bottles, reaching retail distribution in early March and advertised in this month's Good Housekeeping. One serving contains 3 g natural psyllium fiber and 300 mg elemental calcium to "address two major health concerns with one convenient product," P&G says. The extension could pave the way for more mineral or vitamin combinations for the fiber supplement brand...

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