Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Pfizer’s Listerine Comparisons To Floss Struck Down In NY Court

This article was originally published in The Tan Sheet

Executive Summary

Listerine is not clinically proven to be as effective in fighting tooth and gum decay as flossing, a New York district judge ruled Jan. 6

You may also be interested in...



Listerine ad response

Pfizer is spending $2 mil. to comply with a preliminary injunction ordering the firm to discontinue advertising claims comparing Listerine mouthwash to dental floss. The company must modify print and television ads stating Listerine is "as effective" as flossing in fighting plaque and gingivitis, as well as change retail displays and remove stickers from bottles displaying the claim. Pfizer said Jan. 7 it believes the claim "is based on good scientific evidence" and is considering an appeal of the decision, which was handed down in New York district court Jan. 6 (1"The Tan Sheet" Jan. 10, 2005, p. 4)...

Listerine ad response

Pfizer is spending $2 mil. to comply with a preliminary injunction ordering the firm to discontinue advertising claims comparing Listerine mouthwash to dental floss. The company must modify print and television ads stating Listerine is "as effective" as flossing in fighting plaque and gingivitis, as well as change retail displays and remove stickers from bottles displaying the claim. Pfizer said Jan. 7 it believes the claim "is based on good scientific evidence" and is considering an appeal of the decision, which was handed down in New York district court Jan. 6 (1"The Tan Sheet" Jan. 10, 2005, p. 4)...

Listerine ad response

Pfizer is spending $2 mil. to comply with a preliminary injunction ordering the firm to discontinue advertising claims comparing Listerine mouthwash to dental floss. The company must modify print and television ads stating Listerine is "as effective" as flossing in fighting plaque and gingivitis, as well as change retail displays and remove stickers from bottles displaying the claim. Pfizer said Jan. 7 it believes the claim "is based on good scientific evidence" and is considering an appeal of the decision, which was handed down in New York district court Jan. 6 (1"The Tan Sheet" Jan. 10, 2005, p. 4)...

Related Content

Topics

UsernamePublicRestriction

Register

LL1133951

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel