Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Aleve joins anti-Vioxx bandwagon

This article was originally published in The Tan Sheet

Executive Summary

Roche Consumer Health adds to the recent spate of OTC pain-reliever advertising aimed at arthritis sufferers looking to replace the recalled Vioxx with a nonprescription option. "If the recent news about prescription arthritis medications has you concerned, ask your doctor about non-prescription Aleve," a radio spot that broke Oct. 13 says. Like recent ads for Tylenol and Advil, the spot stresses consulting a doctor and refers to Aleve's Rx heritage: "prescription strength arthritis pain relief without a prescription." Wyeth and McNeil launched similar campaigns shortly after the Vioxx announcement (1"The Tan Sheet" Oct. 11, 2004, p. 3)...
Advertisement

Related Content

Topics

Advertisement
UsernamePublicRestriction

Register

PS097394

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel