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ThermaCare extension

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble is extending its pain-relief wrap line with the launch of ThermaCare Knee Wrap, the firm's "first product designed specifically for the knee" and targeted to osteoarthritis sufferers. The air-activated heat wrap "delivers at least eight hours of continuous, low-level heat directly to the knee or other joints to relieve pain and reduce stiffness," according to P&G, and "provides long-lasting pain relief without the risk of drug interactions or upset stomach which can occur with the use of oral analgesics," says Wayne Riskin, MD, University of Miami School of Medicine. The product will be available in the pain relief sections of food, drug and mass retailers beginning in October...
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