Listerine Fresh Citrus PocketPaks

Executive Summary

New citrus-flavored Listerine instantly dissolving oral care strips are shipping to mass, drug and grocery stores, Pfizer announces. A 24-count package of the antiseptic strips will retail for $1.59. Pfizer says it decided to add the citrus extension - the fourth flavor in the line - following the success of Listerine Citrus mouthwash, which debuted in September 2003 (1"The Tan Sheet" Sept. 15, 2003, In Brief). Cool Mint PocketPaks were first introduced in mid-2000 (2"The Tan Sheet" Feb. 8, 2000, p. 3)...