Generic OTC understanding

Executive Summary

Two-thirds of American adults "recognize that 'store-brand' medicines will relieve symptoms as well as advertised brands," according to an online survey of 2,386 adults sponsored by Perrigo. Results also show 80% of consumers who buy store brands "use the 'compare to' information on the front of store brand packages." Still, nearly half of respondents said "symptoms relief" was the most important factor when choosing an OTC, while 12% said price was the main driver. Harris Interactive conducted the poll in May 2004 to "highlight key purchasing habits of OTC medicines"...