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Barefoot partner steps in it

This article was originally published in The Tan Sheet

Executive Summary

Coral calcium marketer Kevin Trudeau was found in contempt of court by a Chicago federal court June 29 for violating a 2003 preliminary injunction barring him from promoting false ad claims. FTC established evidence to the court's satisfaction that Trudeau continued to disseminate a letter and infomercial making the claims. The court ordered Trudeau to cease all marketing of coral calcium products and reserves imposing further remedial measures pending a meeting with the parties. FTC initially charged Trudeau, partner Robert Barefoot and their businesses for making claims that coral calcium cures cancer and other diseases last June (1"The Tan Sheet" June 16, 2003, p. 15). Barefoot and two of his firms reached a stipulated settlement in January (2"The Tan Sheet" Jan. 26, 2004, p. 10)...

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FTC Coral Calcium settlement

Supplement marketer Kevin Trudeau "cannot make disease or health benefits claims for any type of product, service, or program in any advertising...regardless of the format and duration," according to a settlement that also involves a $2 mil. monetary judgement, the Federal Trade Commission announces Sept. 7. Trudeau and partner Robert Barefoot were charged in June 2003 with making claims that the supplement Coral Calcium Supreme could cure cancer, heart disease and high blood pressure. Trudeau recently was found in contempt of court for violating a 2003 preliminary injunction that barred him from making the ad claims (1"The Tan Sheet" July 12, 2004, In Brief)...

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