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Datamonitor marketing reports

This article was originally published in The Tan Sheet

Executive Summary

Obesity, Low-Carb Diets and the Atkins Revolution: Healthy Profits from Big Issues in Food and Drinks is among several in-depth reports on consumer marketing trends now offered through FDC Reports. The report contains primary research from an industry opinion survey of over 4,000 senior executives in the global food and drink industry. The 1Datamonitor report is available through FDC Reports by contacting Denise Peterson at 2d.peterson@elsevier.com or 301-664-7143. FDC Reports is offering a number of Datamonitor reports spanning the prescription and OTC drug industries as well as focused consumer marketing studies...
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