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OTC encouragers recognized

This article was originally published in The Tan Sheet

Executive Summary

Pharmacy benefit manager Catalyst Rx (Las Vegas) has been awarded a 2004 Rx Benefit Innovation Award for "its development of member education media focusing on consumer communication with health care professionals to promote utilization of over-the-counter drugs," Pharmacy Benefit Management Institute announces April 29. Other winners Memorial Health Services and University of Michigan "use small group meetings, educational presentations, videos, newsletters and personalized correspondence and utilization reports to encourage the use of generic and over-the-counter drugs whenever medically appropriate," PBMI adds...

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