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Consumer OTC Drugs

Drugstore.com flu center

This article was originally published in The Tan Sheet

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Executive Summary

Sales increase of 387% on OTC flu product over the same one-week period last year, caused by demands of the recent flu epidemic, prompts the introduction of 1Flu Care Center, online firm reports. The sales upswing began after Labor Day, but began in earnest in November. The new section of the site includes traditional and homeopathic flu and cold remedies, as well as articles on prevention and treatment. Drugstore.com reports especially high sales for Procter & Gamble's Vick's Nyquil and Dayquil flu relief liquicaps and homeopathic products such as the Boron Group's Oscillococcinum...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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