Snickers Marathon bars
This article was originally published in The Tan Sheet
Executive Summary
New energy bar with Quadratein, a propriety four-protein blend, is designed to provide more sustained energy than competing bars, Masterfoods USA (formerly M&M/Mars) says. Protein comes from soy, whey and peanuts, among other sources. Available in multi-grain crunch and chewy chocolate peanut flavors, bars are formulated to taste like the original Snickers candy bar and will retail for $1.49 each. Marathon bars should start reaching shelves in October, with advertising slated to begin in earnest late in Q4, Masterfoods notes. BBDO Worldwide (New York) will coordinate the ad campaign, which will encompass print, broadcast outlets as well as a "rich" sampling program...