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CRN campaign

This article was originally published in The Tan Sheet

Executive Summary

Large print ads touting the benefits of supplements will appear in Roll Call, The Hill to complement CRN's mail, email campaign aimed at congressional members and staffers, the trade group announces June 23. Ads and fact sheets carry tagline "DSHEA: It Makes Sense...Let's Make It Work" (1"The Tan Sheet" May 19, 2003, In Brief). Black and white ads will run nine times between June and September, CRN notes. Monthly color ads sent by mail will feature information on ginkgo, antioxidants, fatty acids, other supplements. Mail campaign will continue until December, at which point CRN will evaluate the campaign's impact...
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