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Consumer OTC Drugs

Kemin manages hunger

This article was originally published in The Tan Sheet

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Executive Summary

Satise Satiety Aid weight-management product contains proteinase inhibitor 2 (PI2) derived from potatoes, according to Des Moines, Iowa-based Kemin.FloraGlo lutein marketer is selling product exclusively at Phoenix-area Hi-Health stores and plans to expand distribution by early 2004. Labeling for Satise advises consumers to take one capsule 30 minutes before the two largest meals of the day. Supplement retail price is $79 for a 30-count package, $129 for a 60-count pack. Kemin plans to spend $1 mil. on radio, billboard, print ads in the Phoenix area, with plans to add a TV component in the future. Line extensions employing PI2 also are possible, Kemin says...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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